You, too, can be an international medical traveller: Reading medical travel guidebooks

Meghann Ormond, Matthew Barry Sothern

    Research output: Contribution to journalArticlepeer-review

    42 Citations (Scopus)

    Abstract

    Drawing on literature on self-help and travel guide writing, this paper interrogates five international medical travel guidebooks aimed at encouraging American and British audiences to travel abroad to purchase medical care. These guidebooks articulate a three-step self-help “program” to produce a “savvy” international medical traveler. First, readers are encouraged to view their home healthcare system as dysfunctional. Second, they are encouraged to re-read destinations' healthcare landscapes as hosting excellent and accessible care. Finally, these texts explicitly enjoin readers to see themselves as active, cosmopolitan consumers whose pursuits are central to rectifying the dysfunction of their home healthcare systems.
    Original languageEnglish
    Pages (from-to)935-941
    JournalHealth & Place
    Volume18
    Issue number5
    DOIs
    Publication statusPublished - Sept 2012

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