This paper reviews the values and benefits of geodiversity and geoconservation in the context of the Strategic Objectives and National Outcomes in the Scottish Government's National Performance Framework, particularly in relation to: economic development; climate change adaptation; biodiversity; science and education; and recreation, health and cultural inspiration. A key challenge is to improve the integration of geodiversity in environmental policy and its implementation in order to deliver more holistic and sustainable environmental management and wider public benefits. This requires greater awareness and recognition of the key benefits and ecosystem services that geodiversity provides for society. With an overall objective of promoting integration of geodiversity into relevant policies and decision frameworks, we advocate a more strategic, ecosystem-based approach to address: the future-proofing of ecosystem services, particularly in a context of climate change and rising sea-levels; conservation and sustainable management of geodiversity both in designated sites and in the wider countryside; raising awareness of the value of geodiversity and its contribution to ecosystem services; and improving understanding of geodiversity and key knowledge gaps. Such an approach is adopted in the Scotland's Geodiversity Charter.