Trust and mixed signals: a study of religion, tattoos and cognitive dissonance

Andrew Richard Timming; David Ian Perrett

doi:10.1016/j.paid.2016.03.067

Trust and mixed signals: a study of religion, tattoos and cognitive dissonance

Andrew Richard Timming, David Ian Perrett

Research output: Contribution to journal › Article › peer-review

Abstract

This paper examines trust judgements in the context of ‘mixed signals’, whereby the medium through which a signal is projected suggests untrustworthiness, but the signal itself suggests trustworthiness. Under conditions of ‘mixed signals’, trusters are left in a potential state of cognitive dissonance. The results of the research suggest that the presence of a tattoo lowers evaluations of trust across the board, but that Christian respondents rated faces with a Christian-themed tattoo significantly higher than non-Christian respondents. Nevertheless, among Christian respondents, there was no significant difference on trustworthiness ratings between a Christian-themed tattoo and non-Christian-themed tattoo. The results of the research have implications in relation to the psychological study of trust, religion and body art.

Original language	English
Pages (from-to)	234-238
Number of pages	5
Journal	Personality and Individual Differences
Volume	97
Early online date	2 Apr 2016
DOIs	https://doi.org/10.1016/j.paid.2016.03.067
Publication status	Published - Jul 2016

Keywords

Body art
Cognitive dissonance
Perception
Tattoos
Trust

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Copyright © 2016, Elsevier Ltd. This work is made available online in accordance with the publisher’s policies. This is the author created, accepted version manuscript following peer review and may differ slightly from the final published version. The final published version of this work is available at https://dx.doi.org/10.1016/j.paid.2016.03.067
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abstract = "This paper examines trust judgements in the context of {\textquoteleft}mixed signals{\textquoteright}, whereby the medium through which a signal is projected suggests untrustworthiness, but the signal itself suggests trustworthiness. Under conditions of {\textquoteleft}mixed signals{\textquoteright}, trusters are left in a potential state of cognitive dissonance. The results of the research suggest that the presence of a tattoo lowers evaluations of trust across the board, but that Christian respondents rated faces with a Christian-themed tattoo significantly higher than non-Christian respondents. Nevertheless, among Christian respondents, there was no significant difference on trustworthiness ratings between a Christian-themed tattoo and non-Christian-themed tattoo. The results of the research have implications in relation to the psychological study of trust, religion and body art.",

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Trust and mixed signals: a study of religion, tattoos and cognitive dissonance

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