Fingerprint
Dive into the research topics of 'Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes'. Together they form a unique fingerprint.- Sort by
- Weight
- Alphabetically
Transcending reality: Introducing mental time travel experiences and their ability to influence brand outcomes
Jennifer Brannon Barhorst*, Graeme McLean, Nina Krey, Ana Javornik, Heiner Evanschitzky
*Corresponding author for this work
Research output: Contribution to journal › Article › peer-review