The Visibility and Invisibility of Production Among Senegalese Craftsmen

This article examines three social contexts of the production and exchange of craft objects in Senegal. In each context, the extent to which the production of craft items is visible or invisible varies, and these variations in turn affect the ways in which value is construed. These examples are understood as different 'regimes of value' (Appadurai), ill whose constitution the production of craft objects, whether this is visible or invisible, plays a crucial role. The argument is that the concept of 'regime of value' needs to address more than simply the 'flow' of commodities, and must have regard for the organization of the relations between production, distribution, and consumption of craft objects. The article also frames these West African examples within a broader argument about the importance of the concept of production in order to redress the over-reliance of contemporary social theories oil notions of consumption.