The Role of Product Development Capabilities in Export Channel Selection and Export Performance

Min Li^*, Xinming He, Carlos M.P. Sousa

^*Corresponding author for this work

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2022
Event	2022 AMA Global Marketing SIG Conference: Global Marketing Strategies in Turbulent Times - Megalo Arsenali - Chania, Crete, Greece Duration: 31 May 2022 → 3 Jun 2022 https://www.amaglobalsig.org/crete2022

Conference	2022 AMA Global Marketing SIG Conference
Country/Territory	Greece
City	Crete
Period	31/05/22 → 3/06/22
Internet address	https://www.amaglobalsig.org/crete2022

Cite this

@conference{5a542e400906411aa4d4d44820debbbf,

title = "The Role of Product Development Capabilities in Export Channel Selection and Export Performance",

author = "Min Li and Xinming He and Sousa, {Carlos M.P.}",

year = "2022",

language = "English",

note = "2022 AMA Global Marketing SIG Conference : Global Marketing Strategies in Turbulent Times ; Conference date: 31-05-2022 Through 03-06-2022",

url = "https://www.amaglobalsig.org/crete2022",

}