The institutional pressures in the post-adoption use of social media: an abstract

João Azambuja, Ralitza Nikolaeva

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationFinding new ways to engage and satisfy global customers
    Subtitle of host publicationProceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
    EditorsPatricia Rossi, Nina Krey
    ISBN (Electronic)9783030025687
    ISBN (Print)9783030025670
    Publication statusPublished - 2019

    Publication series

    NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
    ISSN (Print)2363-6165
    ISSN (Electronic)2363-6173

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