The institutional pressures in the post-adoption use of social media: an abstract

João Azambuja; Ralitza Nikolaeva

doi:10.1007/978-3-030-02568-7_76

The institutional pressures in the post-adoption use of social media: an abstract

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Finding new ways to engage and satisfy global customers
Subtitle of host publication	Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Editors	Patricia Rossi, Nina Krey
Publisher	Springer
Pages	291-292
ISBN (Electronic)	9783030025687
ISBN (Print)	9783030025670
DOIs	https://doi.org/10.1007/978-3-030-02568-7_76
Publication status	Published - 2019

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Access to Document

10.1007/978-3-030-02568-7_76

Cite this

Azambuja, J., & Nikolaeva, R. (2019). The institutional pressures in the post-adoption use of social media: an abstract. In P. Rossi, & N. Krey (Eds.), Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 291-292). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-030-02568-7_76

Azambuja, João ; Nikolaeva, Ralitza. / The institutional pressures in the post-adoption use of social media : an abstract. Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). editor / Patricia Rossi ; Nina Krey. Springer, 2019. pp. 291-292 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Azambuja, J & Nikolaeva, R 2019, The institutional pressures in the post-adoption use of social media: an abstract. in P Rossi & N Krey (eds), Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 291-292. https://doi.org/10.1007/978-3-030-02568-7_76

The institutional pressures in the post-adoption use of social media: an abstract. / Azambuja, João; Nikolaeva, Ralitza.
Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). ed. / Patricia Rossi; Nina Krey. Springer, 2019. p. 291-292 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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Azambuja J, Nikolaeva R. The institutional pressures in the post-adoption use of social media: an abstract. In Rossi P, Krey N, editors, Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer. 2019. p. 291-292. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Epub 2019 Apr 2. doi: 10.1007/978-3-030-02568-7_76