The framing of interorganizational imitation

Ralitza Nikolaeva

doi:10.1007/978-3-319-50008-9_47

The framing of interorganizational imitation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	The customer is NOT always right? Marketing orientationsin a dynamic business world
Subtitle of host publication	Proceedings of the 2011 World Marketing Congress
Editors	Colin L. Campbell
Publisher	Springer
Pages	178
ISBN (Electronic)	9783319500089
ISBN (Print)	9783319500065
DOIs	https://doi.org/10.1007/978-3-319-50008-9_47
Publication status	Published - 2017

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Access to Document

10.1007/978-3-319-50008-9_47

Cite this

Nikolaeva, R. (2017). The framing of interorganizational imitation. In C. L. Campbell (Ed.), The customer is NOT always right? Marketing orientationsin a dynamic business world: Proceedings of the 2011 World Marketing Congress (pp. 178). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-50008-9_47

@inproceedings{0dd03afccb294a5594a890f1eb0b89c7,

title = "The framing of interorganizational imitation",

author = "Ralitza Nikolaeva",

year = "2017",

doi = "10.1007/978-3-319-50008-9\_47",

language = "English",

isbn = "9783319500065",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer",

pages = "178",

editor = "Campbell, \{Colin L.\}",

booktitle = "The customer is NOT always right? Marketing orientationsin a dynamic business world",

address = "Netherlands",

}

The framing of interorganizational imitation. / Nikolaeva, Ralitza.
The customer is NOT always right? Marketing orientationsin a dynamic business world: Proceedings of the 2011 World Marketing Congress. ed. / Colin L. Campbell. Springer, 2017. p. 178 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - The framing of interorganizational imitation

AU - Nikolaeva, Ralitza

PY - 2017

Y1 - 2017

UR - https://www.scopus.com/pages/publications/85125373122

U2 - 10.1007/978-3-319-50008-9_47

DO - 10.1007/978-3-319-50008-9_47

M3 - Conference contribution

SN - 9783319500065

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 178

BT - The customer is NOT always right? Marketing orientationsin a dynamic business world

A2 - Campbell, Colin L.

PB - Springer

ER -

The framing of interorganizational imitation

Publication series

Access to Document

Other files and links

Interorganizational imitation heuristics arising from cognitive frames

Cite this