The framing of interorganizational imitation

Ralitza Nikolaeva

doi:10.1007/978-3-319-50008-9_47

The framing of interorganizational imitation

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	The customer is NOT always right? Marketing orientationsin a dynamic business world
Subtitle of host publication	Proceedings of the 2011 World Marketing Congress
Editors	Colin L. Campbell
Publisher	Springer
Pages	178
ISBN (Electronic)	9783319500089
ISBN (Print)	9783319500065
DOIs	https://doi.org/10.1007/978-3-319-50008-9_47
Publication status	Published - 2017

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

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10.1007/978-3-319-50008-9_47

1 Article

Interorganizational imitation heuristics arising from cognitive frames
Nikolaeva, R., Aug 2014, In: Journal of Business Research. 67, 8, p. 1758-1765 8 p.
Research output: Contribution to journal › Article › peer-review

Cite this

Nikolaeva, R. (2017). The framing of interorganizational imitation. In C. L. Campbell (Ed.), The customer is NOT always right? Marketing orientationsin a dynamic business world: Proceedings of the 2011 World Marketing Congress (pp. 178). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-50008-9_47

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The framing of interorganizational imitation. / Nikolaeva, Ralitza.
The customer is NOT always right? Marketing orientationsin a dynamic business world: Proceedings of the 2011 World Marketing Congress. ed. / Colin L. Campbell. Springer, 2017. p. 178 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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DO - 10.1007/978-3-319-50008-9_47

M3 - Conference contribution

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T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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BT - The customer is NOT always right? Marketing orientationsin a dynamic business world

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The framing of interorganizational imitation

Publication series

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Research output

Interorganizational imitation heuristics arising from cognitive frames

Cite this