The framing of interorganizational imitation

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationThe customer is NOT always right? Marketing orientationsin a dynamic business world
    Subtitle of host publicationProceedings of the 2011 World Marketing Congress
    EditorsColin L. Campbell
    PublisherSpringer
    Pages178
    ISBN (Electronic)9783319500089
    ISBN (Print)9783319500065
    DOIs
    Publication statusPublished - 2017

    Publication series

    NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
    PublisherSpringer
    ISSN (Print)2363-6165
    ISSN (Electronic)2363-6173

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