The cost of virtue: reward as well as feedback are required to reduce user ICT power consumption

We show that students in a school lab environment will change their behaviour to be more energy efficient, when appropriate incentives are in place, and when measurement-based, real-time feedback about their energy usage is provided. Rewards incentivise `non-green' users to be `green' as well as encouraging those users who already claim to be `green'. Measurement-based feedback improves user energy awareness and helps users to explore and adjust their use of computers to become `greener', but is not sufficient by itself. In our measurements, weekly mean group energy use as a whole reduced by up to 16%; and weekly individual user energy consumption reduced by up to 56% during active use. The findings are drawn from our longitudinal study that involved 83 Computer Science students; lasted 48 weeks across 2 academic years; monitored a total of 26778 hours of active computer use; collected approximately 2TB of raw data.