Abstract
Using choice modelling we explore willingness to pay for rhino horn among existing and potential future consumers in Vietnam. We find that wild-sourced horn, harvested humanely from the least rare species, is the most highly valued product. Furthermore, consumers are willing to pay less for rhino horn products under a scenario where international trade is legalised compared to the current situation of illegal trade. We discuss the potential implications of our findings on rhino poaching and international trade policy.
| Original language | English |
|---|---|
| Article number | e12417 |
| Journal | Conservation Letters |
| Volume | 11 |
| Issue number | 3 |
| Early online date | 6 Nov 2017 |
| DOIs | |
| Publication status | Published - 30 May 2018 |
Keywords
- Choice modeling
- Illegal hunting
- Rhino conservation
- Trade in wildlife products
- Vietnam
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