The allure of the illegal: choice modeling of rhino horn demand in Vietnam

Nick Hanley, Oleg Ivanovych Sheremet, Martina Bozzola, Douglas C. MacMillan

Research output: Contribution to journalArticlepeer-review

Abstract

Using choice modelling we explore willingness to pay for rhino horn among existing and potential future consumers in Vietnam. We find that wild-sourced horn, harvested humanely from the least rare species, is the most highly valued product. Furthermore, consumers are willing to pay less for rhino horn products under a scenario where international trade is legalised compared to the current situation of illegal trade. We discuss the potential implications of our findings on rhino poaching and international trade policy.
Original languageEnglish
Article numbere12417
JournalConservation Letters
Volume11
Issue number3
Early online date6 Nov 2017
DOIs
Publication statusPublished - 30 May 2018

Keywords

  • Choice modeling
  • Illegal hunting
  • Rhino conservation
  • Trade in wildlife products
  • Vietnam

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