Text me if you can! The influence of modality in consumer interactions with AI digital assistants: an abstract

Valentina Pitardi; Hannah Marriott; Graeme McLean

doi:10.1007/978-3-031-24687-6_71

Text me if you can! The influence of modality in consumer interactions with AI digital assistants: an abstract

Valentina Pitardi^*, Hannah Marriott, Graeme McLean

^*Corresponding author for this work

Management (Business School)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Optimistic marketing in challenging times - serving ever-shifting customer needs
Subtitle of host publication	Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA
Editors	Bruna Jochims, Juliann Allen
Place of Publication	Cham
Publisher	Springer Nature
Pages	179-180
Number of pages	2
ISBN (Electronic)	9783031246876
ISBN (Print)	9783031246869, 9783031246890
DOIs	https://doi.org/10.1007/978-3-031-24687-6_71
Publication status	Published - 14 Mar 2023

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Keywords

AI digital assistants
Interaction modality
Perceived power
Recommendations

Access to Document

10.1007/978-3-031-24687-6_71

Cite this

Pitardi, V., Marriott, H., & McLean, G. (2023). Text me if you can! The influence of modality in consumer interactions with AI digital assistants: an abstract. In B. Jochims, & J. Allen (Eds.), Optimistic marketing in challenging times - serving ever-shifting customer needs: Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA (pp. 179-180). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-031-24687-6_71

Pitardi, Valentina ; Marriott, Hannah ; McLean, Graeme. / Text me if you can! The influence of modality in consumer interactions with AI digital assistants : an abstract. Optimistic marketing in challenging times - serving ever-shifting customer needs: Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA. editor / Bruna Jochims ; Juliann Allen. Cham : Springer Nature, 2023. pp. 179-180 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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Pitardi, V, Marriott, H & McLean, G 2023, Text me if you can! The influence of modality in consumer interactions with AI digital assistants: an abstract. in B Jochims & J Allen (eds), Optimistic marketing in challenging times - serving ever-shifting customer needs: Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, Cham, pp. 179-180. https://doi.org/10.1007/978-3-031-24687-6_71

Text me if you can! The influence of modality in consumer interactions with AI digital assistants: an abstract. / Pitardi, Valentina; Marriott, Hannah; McLean, Graeme.
Optimistic marketing in challenging times - serving ever-shifting customer needs: Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA. ed. / Bruna Jochims; Juliann Allen. Cham: Springer Nature, 2023. p. 179-180 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Text me if you can! The influence of modality in consumer interactions with AI digital assistants

T2 - an abstract

AU - Pitardi, Valentina

AU - Marriott, Hannah

AU - McLean, Graeme

PY - 2023/3/14

Y1 - 2023/3/14

KW - AI digital assistants

KW - Interaction modality

KW - Perceived power

KW - Recommendations

UR - https://doi.org/10.1007/978-3-031-24687-6

UR - https://discover.libraryhub.jisc.ac.uk/search?isn=9783031246869&rn=1

U2 - 10.1007/978-3-031-24687-6_71

DO - 10.1007/978-3-031-24687-6_71

M3 - Chapter

AN - SCOPUS:85151269841

SN - 9783031246869

SN - 9783031246890

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 179

EP - 180

BT - Optimistic marketing in challenging times - serving ever-shifting customer needs

A2 - Jochims, Bruna

A2 - Allen, Juliann

PB - Springer Nature

CY - Cham

ER -

Pitardi V, Marriott H, McLean G. Text me if you can! The influence of modality in consumer interactions with AI digital assistants: an abstract. In Jochims B, Allen J, editors, Optimistic marketing in challenging times - serving ever-shifting customer needs: Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA. Cham: Springer Nature. 2023. p. 179-180. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-031-24687-6_71

Text me if you can! The influence of modality in consumer interactions with AI digital assistants: an abstract

Publication series

Keywords

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