| Original language | English |
|---|---|
| Title of host publication | The CIM Handbook of Strategic Marketing |
| Editors | C Egan, M Thomas |
| Publisher | Butterworth Heinemann |
| Pages | 85-102 |
| ISBN (Print) | 0 7506 2613 5 |
| Publication status | Published - 1998 |
Strategies in the End Game
Peter McKiernan
Research output: Chapter in Book/Report/Conference proceeding › Chapter