Strategic flexibility, export channel selection, and export performance

Min Li, Xinming He, Carlos M.P. Sousa

Research output: Contribution to conference › Paper

Original language	English
Publication status	Published - 26 May 2024
Event	2024 AMA Global Marketing SIG Conference - University of Verona, Verona, Italy Duration: 24 May 2024 → 27 May 2024 https://www.amaglobalsig.org/verona2024

Conference	2024 AMA Global Marketing SIG Conference
Abbreviated title	GMSIG 2024
Country/Territory	Italy
City	Verona
Period	24/05/24 → 27/05/24
Internet address	https://www.amaglobalsig.org/verona2024

Cite this

@conference{32a3ccc7a3c74b44bfbc2bf667cf5bf1,

title = "Strategic flexibility, export channel selection, and export performance",

author = "Min Li and Xinming He and Sousa, {Carlos M.P.}",

year = "2024",

month = may,

day = "26",

language = "English",

note = "2024 AMA Global Marketing SIG Conference, GMSIG 2024 ; Conference date: 24-05-2024 Through 27-05-2024",

url = "https://www.amaglobalsig.org/verona2024",

}