Sowing the seeds of value? Persuasive practices and the embedding of big data analytics

Jeffrey Hughes; Kirstie Ball

doi:10.1016/j.techfore.2020.120300

Sowing the seeds of value? Persuasive practices and the embedding of big data analytics

Research output: Contribution to journal › Article › peer-review

Abstract

This paper draws on data from three organisational case studies and expert interviews to propose that persuasive practices are the precursors and enablers of analytical capability development. A bundle of seven practices was identified and observed to bridge multiple gaps between technical and non-technical colleagues on big data analytics (BDA) projects. The deployment of these practices varied according to the level of BDA maturity and featured a host of socio-material elements. This paper complements existing technical case studies with a fine-grained qualitative account of the managerial and human elements of BDA implementation. Effective deployment of persuasive practices potentially both embeds the benefits and mitigates the risks of BDA, sowing the seeds of many different forms of value.

Original language	English
Article number	120300
Journal	Technological Forecasting and Social Change
Volume	161
Early online date	12 Sept 2020
DOIs	https://doi.org/10.1016/j.techfore.2020.120300
Publication status	Published - Dec 2020

Keywords

Big data analytics
Persuasion
Practice
Capabilities
Value

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10.1016/j.techfore.2020.120300

Sowing the Seeds of Value
Copyright © 2020 Elsevier Inc. All rights reserved. This work has been made available online in accordance with publisher policies or with permission. Permission for further reuse of this content should be sought from the publisher or the rights holder. This is the author created accepted manuscript following peer review and may differ slightly from the final published version. The final published version of this work is available at https://doi.org/10.1016/j.techfore.2020.120300
Accepted author manuscript, 635 KBLicence: CC BY-NC-ND

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title = "Sowing the seeds of value? Persuasive practices and the embedding of big data analytics",

abstract = "This paper draws on data from three organisational case studies and expert interviews to propose that persuasive practices are the precursors and enablers of analytical capability development. A bundle of seven practices was identified and observed to bridge multiple gaps between technical and non-technical colleagues on big data analytics (BDA) projects. The deployment of these practices varied according to the level of BDA maturity and featured a host of socio-material elements. This paper complements existing technical case studies with a fine-grained qualitative account of the managerial and human elements of BDA implementation. Effective deployment of persuasive practices potentially both embeds the benefits and mitigates the risks of BDA, sowing the seeds of many different forms of value.",

keywords = "Big data analytics, Persuasion, Practice, Capabilities, Value",

author = "Jeffrey Hughes and Kirstie Ball",

note = "Funding: Social Sciences and Humanities Research Council of Canada. Partnership grant title: Big Data Surveillance. Reference number: SSHRC 895-2015-1003.",

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AU - Ball, Kirstie

N1 - Funding: Social Sciences and Humanities Research Council of Canada. Partnership grant title: Big Data Surveillance. Reference number: SSHRC 895-2015-1003.

PY - 2020/12

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AB - This paper draws on data from three organisational case studies and expert interviews to propose that persuasive practices are the precursors and enablers of analytical capability development. A bundle of seven practices was identified and observed to bridge multiple gaps between technical and non-technical colleagues on big data analytics (BDA) projects. The deployment of these practices varied according to the level of BDA maturity and featured a host of socio-material elements. This paper complements existing technical case studies with a fine-grained qualitative account of the managerial and human elements of BDA implementation. Effective deployment of persuasive practices potentially both embeds the benefits and mitigates the risks of BDA, sowing the seeds of many different forms of value.

KW - Big data analytics

KW - Persuasion

KW - Practice

KW - Capabilities

KW - Value

U2 - 10.1016/j.techfore.2020.120300

DO - 10.1016/j.techfore.2020.120300

M3 - Article

SN - 0040-1625

VL - 161

JO - Technological Forecasting and Social Change

JF - Technological Forecasting and Social Change

M1 - 120300

ER -

Sowing the seeds of value? Persuasive practices and the embedding of big data analytics

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Keywords

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