Social enterprise legitimacy in a hostile market

Marta Bicho, Ralitza Nikolaeva, Carmen Lages

    Research output: Chapter in Book/Report/Conference proceedingConference contribution

    Original languageEnglish
    Title of host publicationFinding new ways to engage and satisfy global customers
    Subtitle of host publicationProceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
    EditorsP. Rossi, N. Krey
    PublisherSpringer
    Pages153-165
    ISBN (Electronic)9783030025687
    ISBN (Print)9783030025670
    DOIs
    Publication statusPublished - 2019

    Publication series

    NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
    PublisherSpringer
    ISSN (Print)2363-6165
    ISSN (Electronic)2363-6173

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