Seres planos: posthumanismo y performance en Ramón Gómez de la Serna

Ramón Gómez de la Serna (1888-1963) was interested in the transformation of the modern artist, including the writer, into a performer inserted into a capitalist circuit of production and consumption of artistic products. Ramón studies how the identities of the performer as artist and as individual are flattened in a confusion of private and public image typical of contem-porary celebrities. I trace these reflections in Gómez de la Serna's work, starting with his interest in Charles Chaplin and his comedy and Ramón´s Los medios seres (1929).