Reassessing the role of the account planner: an investigation into drivers for change in advertising and their impact on the planning function

Charlotte Louise Gilmore, Douglas Eadie, Ian Grant

Research output: Working paper

Original language	English
Publication status	Published - 2001

Cite this

TY - UNPB

T1 - Reassessing the role of the account planner: an investigation into drivers for change in advertising and their impact on the planning function

AU - Gilmore, Charlotte Louise

AU - Eadie, Douglas

AU - Grant, Ian

PY - 2001

Y1 - 2001

M3 - Working paper

BT - Reassessing the role of the account planner: an investigation into drivers for change in advertising and their impact on the planning function

ER -