Planning the Marketing Communications Process

John Desmond

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Marketing Communications: Principles and Practice
Editors	P Kitchen
Publisher	International Thomson Business Press
Pages	18-39
ISBN (Print)	1-86152-196-0
Publication status	Published - Oct 1999

Cite this

@inbook{eaf8de20557e4763ad378a44d46c71ef,

title = "Planning the Marketing Communications Process",

author = "John Desmond",

note = "Chapter 4",

year = "1999",

month = oct,

language = "English",

isbn = "1-86152-196-0",

pages = "18--39",

editor = "P Kitchen",

booktitle = "Marketing Communications: Principles and Practice",

publisher = "International Thomson Business Press",

}