Abstract
The organizational literature privileges objective performance indicators often selected by researchers. There is scarce research focusing on legitimacy-challenged hybrid and microorganizations and on perceived success under exigent conditions. To address this scarcity, this study, conducted among complementary and alternative medicine (CAM) microorganizations, explores success as a subjective measure originating from managers’ perceptions. For the purpose, it integrates cognitive mapping and multiple criteria decision analysis (MCDA) — a methodological contribution to construct a subjective-success framework that can be helpful for contested hybrid microorganizations. Seven factors emerged, of which human capital is recognized as critical, while external factors are considered unimportant.
| Original language | English |
|---|---|
| Pages (from-to) | 859-891 |
| Number of pages | 33 |
| Journal | Journal of Small Business Management |
| Volume | 60 |
| Issue number | 4 |
| Early online date | 12 Jun 2020 |
| DOIs | |
| Publication status | Published - 2022 |
UN SDGs
This output contributes to the following UN Sustainable Development Goals (SDGs)
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SDG 3 Good Health and Well-being
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SDG 9 Industry, Innovation, and Infrastructure
Keywords
- Microorganizations
- Subjective perceived success
- Hybrid organizations
- Complementary and alternative medicine (CAM)
- Cognitive mapping
- Multiple Criteria Decision Analysis (MCDA)
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Dive into the research topics of 'Perceived success of hybrid microorganizations in a contested category'. Together they form a unique fingerprint.Profiles
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Ralitza Nikolaeva
- Management (Business School) - Lecturer in Marketing
- Centre for Energy Ethics
Person: Academic
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