Nudges, social norms and permanence in agri-environmental schemes

Laure Kuhfuss*, Raphaele Preget, Sophie Thoyer, Nick Hanley, Philippe Le Coent, Mathieu Desole

*Corresponding author for this work

    Research output: Contribution to journalArticlepeer-review

    91 Citations (Scopus)
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    Abstract

    The permanence of land management practices adopted under Agri-environmental schemes (AES) is often questioned. This paper investigates the drivers of farmers’ decision as to whether to maintain “pro-environment” practices beyond the duration of a contract, and in particular the effect of social norms. Our results, based on the stated intentions of 395 French farmers, show that both pecuniary and non-pecuniary motivations drive farmers’ decision, which is also significantly influenced by information about a social norm. Therefore “nudging” farmers, by conveying information to them on other farmers’ pro-environmental practices, appears as a means of maintaining the long-run benefits of AES.
    Original languageEnglish
    Pages (from-to)641-655
    Number of pages15
    JournalLand Economics
    Volume92
    Issue number4
    DOIs
    Publication statusPublished - 1 Nov 2016

    Keywords

    • CONDITIONAL COOPERATION
    • ECOSYSTEM SERVICES
    • PAYMENTS
    • INFORMATION
    • CHALLENGES
    • ECONOMICS
    • EFFICACY
    • BEHAVIOR
    • POLICY
    • UK

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