Market Share Analysis Techniques: A Review and Illustration of Current U. S. Practice

Stewart Fotheringham

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Store Choice, Store Location and Market Analysis
Editors	N. Wrigley
Place of Publication	London
Publisher	Routledge Taylor & Francis Group
Pages	120-159
Publication status	Published - 1988

Cite this

@inbook{7efe6ba8eead4308972278f14ca3e4de,

title = "Market Share Analysis Techniques: A Review and Illustration of Current U. S. Practice",

author = "Stewart Fotheringham",

year = "1988",

language = "English",

pages = "120--159",

editor = "N. Wrigley",

booktitle = "Store Choice, Store Location and Market Analysis",

publisher = "Routledge Taylor \& Francis Group",

address = "United States",

}