Market Share Analysis Techniques: A Review and Illustration of Current U. S. Practice

Stewart Fotheringham

    Research output: Chapter in Book/Report/Conference proceedingChapter

    Original languageEnglish
    Title of host publicationStore Choice, Store Location and Market Analysis
    EditorsN. Wrigley
    Place of PublicationLondon
    PublisherRoutledge Taylor & Francis Group
    Pages120-159
    Publication statusPublished - 1988

    Cite this