Mangement education and business school strategic positioning: exploring and exploiting history for competitive advantage

Paul Hibbert, William M. Foster

Research output: Chapter in Book/Report/Conference proceedingChapter

1 Citation (Scopus)

Abstract

This chapter considers how business schools, as central players in management education, can develop and use different historical narratives as strategic tools. Based on an examination of generic externally oriented and constraining narratives and more distinctive internal narratives, we develop a typology of four positioning strategies through which schools of business and management can mobilize their historical narratives in ways that may help them to address situations of crisis and instability. We examine each of the four positioning strategies – establishment quality, elite branding, expert pedagogy, and edgy creativity – and consider how the field will evolve and explore how these strategies offer a strong reflection of the possibilities and opportunities.

Original languageEnglish
Title of host publicationThe future of management education
EditorsMartin R. Fellenz, Sabine Hoidn, Mairead Brady
Place of PublicationAbingdon, Oxon
PublisherTaylor and Francis
Chapter3
Pages28-46
Number of pages19
ISBN (Electronic)9781000569063
ISBN (Print)9780367559724, 9780367559717
DOIs
Publication statusPublished - 8 Apr 2022

Publication series

NameRoutledge advances in management learning and education

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