Leading and lagging indicators in Canadian fundraising: A case study

Research output: Contribution to conferenceAbstractpeer-review

Abstract

Charity managers and boards are under ongoing pressure to reduce overhead, including fundraising, expenses at the same time that the number of donors in Canada is dropping and there are calls for more entrepreneurial approaches to fundraising that look at new funds raised for causes instead of the efficiency of how those funds are raised. Managers and boards are then faced with a challenge: how do they predict and evaluate fundraising success and choose where to spend their limited fundraising capacity?
Original languageEnglish
Publication statusPublished - 5 Jun 2020
Event13th Annual ANSER-ARES Conference - Online, Canada
Duration: 3 Jun 20205 Jun 2020
http://www.anser-ares.ca/annual-conference/

Conference

Conference13th Annual ANSER-ARES Conference
Country/TerritoryCanada
Period3/06/205/06/20
Internet address

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