Intending to be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance

DS Shaw; E Shiu; Louise May Hassan; C Bekin; G Hogg

Intending to be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance

DS Shaw, E Shiu, Louise May Hassan, C Bekin, G Hogg

Research output: Contribution to journal › Article › peer-review

Abstract

A conference paper about the relationship between consumer's desire to not buy sweatshop apparel, and the causal relationship about the consumer's final choice, is presented. It discusses the model of the Theory of Planned Behavior as a framework to examine the consumer's intended behavior, especially to understand how the intention is converted into choice and action. Also discussed are desire, intention, and plan for a consumer.

Original language	English
Pages (from-to)	31-38
Journal	Advances in Consumer Research
Volume	34
Publication status	Published - 2007

Cite this

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title = "Intending to be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance",

abstract = "A conference paper about the relationship between consumer's desire to not buy sweatshop apparel, and the causal relationship about the consumer's final choice, is presented. It discusses the model of the Theory of Planned Behavior as a framework to examine the consumer's intended behavior, especially to understand how the intention is converted into choice and action. Also discussed are desire, intention, and plan for a consumer.",

author = "DS Shaw and E Shiu and Hassan, \{Louise May\} and C Bekin and G Hogg",

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AB - A conference paper about the relationship between consumer's desire to not buy sweatshop apparel, and the causal relationship about the consumer's final choice, is presented. It discusses the model of the Theory of Planned Behavior as a framework to examine the consumer's intended behavior, especially to understand how the intention is converted into choice and action. Also discussed are desire, intention, and plan for a consumer.

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M3 - Article

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SP - 31

EP - 38

JO - Advances in Consumer Research

JF - Advances in Consumer Research

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Intending to be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance

Abstract

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