Intending to be Ethical: An Examination of Consumer Choice in Sweatshop Avoidance

DS Shaw, E Shiu, Louise May Hassan, C Bekin, G Hogg

    Research output: Contribution to journalArticlepeer-review

    37 Citations (Scopus)

    Abstract

    A conference paper about the relationship between consumer's desire to not buy sweatshop apparel, and the causal relationship about the consumer's final choice, is presented. It discusses the model of the Theory of Planned Behavior as a framework to examine the consumer's intended behavior, especially to understand how the intention is converted into choice and action. Also discussed are desire, intention, and plan for a consumer.
    Original languageEnglish
    Pages (from-to)31-38
    JournalAdvances in Consumer Research
    Volume34
    Publication statusPublished - 2007

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