TY - JOUR
T1 - Intending to be Ethical
T2 - An Examination of Consumer Choice in Sweatshop Avoidance
AU - Shaw, DS
AU - Shiu, E
AU - Hassan, Louise May
AU - Bekin, C
AU - Hogg, G
PY - 2007
Y1 - 2007
N2 - A conference paper about the relationship between consumer's desire to not buy sweatshop apparel, and the causal relationship about the consumer's final choice, is presented. It discusses the model of the Theory of Planned Behavior as a framework to examine the consumer's intended behavior, especially to understand how the intention is converted into choice and action. Also discussed are desire, intention, and plan for a consumer.
AB - A conference paper about the relationship between consumer's desire to not buy sweatshop apparel, and the causal relationship about the consumer's final choice, is presented. It discusses the model of the Theory of Planned Behavior as a framework to examine the consumer's intended behavior, especially to understand how the intention is converted into choice and action. Also discussed are desire, intention, and plan for a consumer.
UR - http://www.scopus.com/inward/record.url?scp=43349105632&partnerID=8YFLogxK
M3 - Article
VL - 34
SP - 31
EP - 38
JO - Advances in Consumer Research
JF - Advances in Consumer Research
ER -