Imitation motives in retailers’ adoption of the internet channel

Ralitza Nikolaeva

doi:10.1007/978-3-319-50008-9_159

Imitation motives in retailers’ adoption of the internet channel

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	The customer is NOT always right? Marketing orientationsin a dynamic business world
Subtitle of host publication	Proceedings of the 2011 World Marketing Congress
Editors	Colin L. Campbell
Publisher	Springer
Pages	597-597
ISBN (Electronic)	9783319500089
ISBN (Print)	9783319500065
DOIs	https://doi.org/10.1007/978-3-319-50008-9_159
Publication status	Published - 2017

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Access to Document

10.1007/978-3-319-50008-9_159

Cite this

Nikolaeva, R. (2017). Imitation motives in retailers’ adoption of the internet channel. In C. L. Campbell (Ed.), The customer is NOT always right? Marketing orientationsin a dynamic business world: Proceedings of the 2011 World Marketing Congress (pp. 597-597). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-319-50008-9_159

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Nikolaeva, R 2017, Imitation motives in retailers’ adoption of the internet channel. in CL Campbell (ed.), The customer is NOT always right? Marketing orientationsin a dynamic business world: Proceedings of the 2011 World Marketing Congress. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 597-597. https://doi.org/10.1007/978-3-319-50008-9_159

Imitation motives in retailers’ adoption of the internet channel. / Nikolaeva, Ralitza.
The customer is NOT always right? Marketing orientationsin a dynamic business world: Proceedings of the 2011 World Marketing Congress. ed. / Colin L. Campbell. Springer, 2017. p. 597-597 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

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T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

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Nikolaeva R. Imitation motives in retailers’ adoption of the internet channel. In Campbell CL, editor, The customer is NOT always right? Marketing orientationsin a dynamic business world: Proceedings of the 2011 World Marketing Congress. Springer. 2017. p. 597-597. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-319-50008-9_159