How Does Entrepreneurial Orientation Matter in Exporting? The Mediating Role of Product Development Capabilities in the Linkage Between Entrepreneurial Orientation and Export Performance

Min Li, Xinming He, Carlos M.P. Sousa

    Research output: Contribution to conferencePaperpeer-review

    Original languageEnglish
    Publication statusPublished - 2019
    Event2019 AMA Global Marketing SIG Conference - Buenos Aires, Argentina
    Duration: 20 May 201923 May 2019
    https://www.amaglobalsig.org/2019-buenos-aires-conference

    Conference

    Conference2019 AMA Global Marketing SIG Conference
    Country/TerritoryArgentina
    CityBuenos Aires
    Period20/05/1923/05/19
    Internet address

    Keywords

    • Export
    • Entrepreneurial Orientation
    • Product Development Capabilities

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