Figuring knowledge and desire in critical marketing: Lacan’s four discourses

John Desmond

    Research output: Contribution to journalArticlepeer-review

    2 Citations (Scopus)

    Abstract

    This short discussion piece represents an exploratory attempt to apply Lacan's four discourses, comprising the master's discourse, the university discourse, the hysteric's discourse and finally the discourse of the analytic discourse as means to figure the relations of knowledge and desire to critical marketing.

    Critical marketing is itself placed under erasure in the title (refer to printed copy for exactitude) to signify that just as there can be no pure marketing, there can likewise be no purity of critique.
    Original languageEnglish
    Pages (from-to)849-854
    JournalJournal of Marketing Management
    Volume25
    Issue number7-8
    DOIs
    Publication statusPublished - Sept 2009

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