TY - CONF
T1 - Exploring the Success Factors of Hybrid Micro-Enterprises
AU - Bicho, Marta
AU - Nikolaeva, Ralitza
AU - Lages, Carmen
AU - Ferreira, Fernando A. F.
AU - Rossi, Patricia
AU - Krey, Nina
PY - 2018
Y1 - 2018
N2 - This research explores hybrid micro-entrepreneurs’ founding motivations and the transformation of those motivations into visions of success, by applying multiple criteria decision analysis (MCDA). We find that entrepreneurs of hybrid micro-enterprises are driven mostly by noneconomic goals and that those influence their vision of success. The success framework consists of seven indicators (training, professional development, marketing, management, external factors, infrastructures, and organizational aspects). Human capital is perceived as the most important for success – translating the professional motivations for founding. Reversely, external factors, which are usually considered crucial to attain legitimacy, are perceived the least important factors. Given the findings, are hybrid micro-entrepreneurs ready to succeed?
AB - This research explores hybrid micro-entrepreneurs’ founding motivations and the transformation of those motivations into visions of success, by applying multiple criteria decision analysis (MCDA). We find that entrepreneurs of hybrid micro-enterprises are driven mostly by noneconomic goals and that those influence their vision of success. The success framework consists of seven indicators (training, professional development, marketing, management, external factors, infrastructures, and organizational aspects). Human capital is perceived as the most important for success – translating the professional motivations for founding. Reversely, external factors, which are usually considered crucial to attain legitimacy, are perceived the least important factors. Given the findings, are hybrid micro-entrepreneurs ready to succeed?
U2 - 10.1007/978-3-319-68750-6_56
DO - 10.1007/978-3-319-68750-6_56
M3 - Paper
SP - 177
EP - 188
ER -