Exploring the Success Factors of Hybrid Micro-Enterprises

Marta Bicho, Ralitza Nikolaeva, Carmen Lages, Fernando A. F. Ferreira, Patricia Rossi, Nina Krey

    Research output: Contribution to conferencePaperpeer-review


    This research explores hybrid micro-entrepreneurs’ founding motivations and the transformation of those motivations into visions of success, by applying multiple criteria decision analysis (MCDA). We find that entrepreneurs of hybrid micro-enterprises are driven mostly by noneconomic goals and that those influence their vision of success. The success framework consists of seven indicators (training, professional development, marketing, management, external factors, infrastructures, and organizational aspects). Human capital is perceived as the most important for success – translating the professional motivations for founding. Reversely, external factors, which are usually considered crucial to attain legitimacy, are perceived the least important factors. Given the findings, are hybrid micro-entrepreneurs ready to succeed?
    Original languageEnglish
    Number of pages12
    Publication statusPublished - 2018


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