Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey

Sissi Lehto; Matthew Alexander; Graeme McLean

Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey

Sissi Lehto, Matthew Alexander, Graeme McLean

Management (Business School)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 21 Jun 2022
Event	Center for Business and Industrial Marketing (CBIM) 2022 International Conference - Georgia State University (Online), Atlanta, United States Duration: 21 Jun 2022 → 23 Jun 2022 https://cbim2022.org/

Conference

Conference	Center for Business and Industrial Marketing (CBIM) 2022 International Conference
Abbreviated title	CBIM 2022
Country/Territory	United States
City	Atlanta
Period	21/06/22 → 23/06/22
Internet address	https://cbim2022.org/

Keywords

Marketing
B2B
Marketing automation

Cite this

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title = "Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey",

keywords = "Marketing, B2B, Marketing automation",

author = "Sissi Lehto and Matthew Alexander and Graeme McLean",

year = "2022",

month = jun,

day = "21",

language = "English",

note = "Center for Business and Industrial Marketing (CBIM) 2022 International Conference, CBIM 2022 ; Conference date: 21-06-2022 Through 23-06-2022",

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Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey. / Lehto, Sissi; Alexander, Matthew; McLean, Graeme.
2022. Paper presented at Center for Business and Industrial Marketing (CBIM) 2022 International Conference, Atlanta, Georgia, United States.

Research output: Contribution to conference › Paper › peer-review

TY - CONF

T1 - Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey

AU - Lehto, Sissi

AU - Alexander, Matthew

AU - McLean, Graeme

PY - 2022/6/21

Y1 - 2022/6/21

KW - Marketing

KW - B2B

KW - Marketing automation

UR - https://cbim2022.org/programme

M3 - Paper

T2 - Center for Business and Industrial Marketing (CBIM) 2022 International Conference

Y2 - 21 June 2022 through 23 June 2022

ER -

Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey

Conference

Keywords

Other files and links

Cite this