Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey: The Center for Business and Industrial Marketing 2022 International Conference

Sissi Lehto; Matthew Alexander; Graeme McLean

Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey: The Center for Business and Industrial Marketing 2022 International Conference

Sissi Lehto, Matthew Alexander, Graeme McLean

Management (Business School)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 21 Jun 2022

Keywords

marketing
B2B
marketing automation

Cite this

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title = "Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey: The Center for Business and Industrial Marketing 2022 International Conference",

keywords = "marketing, B2B, marketing automation",

author = "Sissi Lehto and Matthew Alexander and Graeme McLean",

year = "2022",

month = jun,

day = "21",

language = "English",

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T1 - Exploring the role of marketing automation in enhancing B2B engagement marketing efforts across the digital customer journey

T2 - The Center for Business and Industrial Marketing 2022 International Conference

AU - Lehto, Sissi

AU - Alexander, Matthew

AU - McLean, Graeme

PY - 2022/6/21

Y1 - 2022/6/21

KW - marketing

KW - B2B

KW - marketing automation

M3 - Paper

ER -