Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective: Theory+Practice in Marketing Conference

Graeme McLean; Jennifer B. Barhorst; Esta Shah; Rhonda Mack

Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective: Theory+Practice in Marketing Conference

Graeme McLean
, Jennifer B. Barhorst
, Esta Shah
, Rhonda Mack

Management (Business School)

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 18 May 2019

Keywords

augmented reality
brand experience
artificial intelligence

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Cite this

@conference{cf3bf94b75fb4df4bf51e4f2a47b16d4,

title = "Exploring the antecedents \& consequences of augmented reality on brand experience – a longitudinal perspective: Theory+Practice in Marketing Conference",

keywords = "augmented reality, brand experience, artificial intelligence",

author = "Graeme McLean and Barhorst, \{Jennifer B.\} and Esta Shah and Rhonda Mack",

year = "2019",

month = may,

day = "18",

language = "English",

}

TY - CONF

T1 - Exploring the antecedents & consequences of augmented reality on brand experience – a longitudinal perspective

T2 - Theory+Practice in Marketing Conference

AU - McLean, Graeme

AU - Barhorst, Jennifer B.

AU - Shah, Esta

AU - Mack, Rhonda

PY - 2019/5/18

Y1 - 2019/5/18

KW - augmented reality

KW - brand experience

KW - artificial intelligence

M3 - Paper

ER -