Examining the advertising creative-client relationship

Charlotte Louise Gilmore; Barbara Townley

Examining the advertising creative-client relationship

Charlotte Louise Gilmore, Barbara Townley

Research output: Contribution to conference › Paper › peer-review

Original language	English
Publication status	Published - 2008

Exploring roles advertising creatives: Exploring the changing role of advertising creatives in the UK advertising industry
Townley, B. (PI)
Economic & Social Research Council
1/08/07 → 31/07/08
Project: Standard

Cite this

@conference{cba5fcd480324777b379520db9f205c4,

title = "Examining the advertising creative-client relationship",

author = "Gilmore, {Charlotte Louise} and Barbara Townley",

note = "European Academy of Management 8th Annual Conference, {"}Managing Diversity: European Destiny and Hope{"} May 14-17, 2008 - Ljubljana University & IEDC Bled School of Management, Slovenia Chair: Milenko Gudic www.euram2008.org/home.asp",

year = "2008",

language = "English",

}

TY - CONF

T1 - Examining the advertising creative-client relationship

AU - Gilmore, Charlotte Louise

AU - Townley, Barbara

N1 - European Academy of Management 8th Annual Conference, "Managing Diversity: European Destiny and Hope" May 14-17, 2008 - Ljubljana University & IEDC Bled School of Management, Slovenia Chair: Milenko Gudic www.euram2008.org/home.asp

PY - 2008

Y1 - 2008

M3 - Paper

ER -

Examining the advertising creative-client relationship

Projects

Exploring roles advertising creatives: Exploring the changing role of advertising creatives in the UK advertising industry

Cite this