«Esercitare le stampe in honore et benefitio della Magnifica Comunità»: strategia di profitto o scelta obbligata?

Flavia Bruni

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In the first two centuries after the invention of printing, the opportunity to act as official printers was much sought after; but in small provincial Italian towns it did not always guarantee a satisfactory return. Printers nevertheless remained eager to print official mandates, partly because this was a prestigious role, but mostly because other more lucrative options were not always available. In such a context, the only way to establish a profitable business was to diversify production to meet market demands.
Original languageItalian
Pages (from-to)71-79
Number of pages9
Publication statusPublished - 2013


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