Eating fruit and vegetables gives your skin a golden glow

Despite worldwide campaigns to increase fruit and vegetable consumption, intake is commonly inadequate, precipitating an estimated 2.6 million premature deaths per year worldwide. A British Academy Wolfson Research Professorship awarded to David Perrett has provided support to explore a new basis of motivating dietary change, essentially by appealing to vanity. With that support we found that eating carotenoid-rich fruit and vegetables leads to an attractive looking skin colour, and that showing people these appearance benefits can encourage dietary improvement.