Abstract
An empirical analysis of the terrestrial television viewing patterns of subscribers and non-subscribers to pay-TV channels is presented. A logit discrete choice model is estimated using data on audience size and composition and dummy variables identifying programme types, over three two-week periods in 1996 and 1997. Although there are variations between the terrestrial TV viewing patterns of pay-TV subscribers and non-subscribers, such variations are not statistically significant. This suggests that factors other than differences in tastes may play a role in the decision to subscribe.
| Original language | English |
|---|---|
| Pages (from-to) | 1379-1385 |
| Number of pages | 7 |
| Journal | Applied Economics |
| Volume | 35 |
| Issue number | 12 |
| DOIs | |
| Publication status | Published - 12 Aug 2003 |
Keywords
- NETWORK TELEVISION PROGRAMS
- CONSUMER PURCHASE DYNAMICS
- CABLE-TELEVISION
- MEDIA ENVIRONMENT
- CHOICE MODELS
- IMPACT
- BEHAVIOR
- DEMAND
- HETEROGENEITY
- MOTIVATIONS