Do pay-TV subscribers and non-subscribers have different free-to-air TV viewing patterns?

Manouchehr Tavakoli, J Goddard, M Cave

Research output: Contribution to journalArticlepeer-review

11 Citations (Scopus)

Abstract

An empirical analysis of the terrestrial television viewing patterns of subscribers and non-subscribers to pay-TV channels is presented. A logit discrete choice model is estimated using data on audience size and composition and dummy variables identifying programme types, over three two-week periods in 1996 and 1997. Although there are variations between the terrestrial TV viewing patterns of pay-TV subscribers and non-subscribers, such variations are not statistically significant. This suggests that factors other than differences in tastes may play a role in the decision to subscribe.

Original languageEnglish
Pages (from-to)1379-1385
Number of pages7
JournalApplied Economics
Volume35
Issue number12
DOIs
Publication statusPublished - 12 Aug 2003

Keywords

  • NETWORK TELEVISION PROGRAMS
  • CONSUMER PURCHASE DYNAMICS
  • CABLE-TELEVISION
  • MEDIA ENVIRONMENT
  • CHOICE MODELS
  • IMPACT
  • BEHAVIOR
  • DEMAND
  • HETEROGENEITY
  • MOTIVATIONS

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