Research output per year
Research output per year
Graeme McLean*, Mohammed Aldossary
Research output: Chapter in Book/Report/Conference proceeding › Chapter
| Original language | English |
|---|---|
| Title of host publication | Optimistic marketing in challenging times - serving ever-shifting customer needs |
| Subtitle of host publication | Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA |
| Editors | Bruna Jochims, Juliann Allen |
| Place of Publication | Cham |
| Publisher | Springer Nature |
| Pages | 143-144 |
| Number of pages | 2 |
| ISBN (Electronic) | 9783031246876 |
| ISBN (Print) | 9783031246869, 9783031246890 |
| DOIs | |
| Publication status | Published - 14 Mar 2023 |
| Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
|---|---|
| ISSN (Print) | 2363-6165 |
| ISSN (Electronic) | 2363-6173 |
Research output: Chapter in Book/Report/Conference proceeding › Chapter