Abstract
Digital Marketing Fundamentals is a leading online digital marketing textbook providing marketing professionals up to date learning on the digital marketing environment, developing a digital strategy, key developments in social media, search marketing, email, content, mobile and the customer experience. In this 2nd edition, the text responds to developments and emerging technologies impacting marketers.
| Original language | English |
|---|---|
| Place of Publication | London |
| Publisher | Digi Marketing Edu |
| Publication status | Published - 1 Jul 2019 |
Keywords
- digital marketing
- social media
- search marketing
- digital marketing strategy