Cheap vs. substantive CSR talk among global retailers: an abstract

Ralitza Nikolaeva; Marco Visentin

doi:10.1007/978-3-030-02568-7_144

Cheap vs. substantive CSR talk among global retailers: an abstract

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

Original language	English
Title of host publication	Finding new ways to engage and satisfy global customers
Subtitle of host publication	Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC)
Editors	P. Rossi , N. Krey
Publisher	Springer
Pages	535-536
ISBN (Electronic)	9783030025687
ISBN (Print)	9783030025670
DOIs	https://doi.org/10.1007/978-3-030-02568-7_144
Publication status	Published - 2019
Event	Academy of Marketing Science World Marketing Congress - Porto, Portugal Duration: 27 Jun 2018 → 29 Jun 2018

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
Publisher	Springer
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Conference

Conference	Academy of Marketing Science World Marketing Congress
Country/Territory	Portugal
City	Porto
Period	27/06/18 → 29/06/18

Access to Document

10.1007/978-3-030-02568-7_144

Cite this

Nikolaeva, R., & Visentin, M. (2019). Cheap vs. substantive CSR talk among global retailers: an abstract. In P. Rossi , & N. Krey (Eds.), Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) (pp. 535-536). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer. https://doi.org/10.1007/978-3-030-02568-7_144

Nikolaeva, Ralitza ; Visentin, Marco. / Cheap vs. substantive CSR talk among global retailers : an abstract. Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). editor / P. Rossi ; N. Krey. Springer, 2019. pp. 535-536 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

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title = "Cheap vs. substantive CSR talk among global retailers: an abstract",

author = "Ralitza Nikolaeva and Marco Visentin",

year = "2019",

doi = "10.1007/978-3-030-02568-7_144",

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series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

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Nikolaeva, R & Visentin, M 2019, Cheap vs. substantive CSR talk among global retailers: an abstract. in P Rossi & N Krey (eds), Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer, pp. 535-536, Academy of Marketing Science World Marketing Congress, Porto, Portugal, 27/06/18. https://doi.org/10.1007/978-3-030-02568-7_144

Cheap vs. substantive CSR talk among global retailers: an abstract. / Nikolaeva, Ralitza; Visentin, Marco.
Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). ed. / P. Rossi ; N. Krey. Springer, 2019. p. 535-536 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Conference contribution

TY - GEN

T1 - Cheap vs. substantive CSR talk among global retailers

T2 - Academy of Marketing Science World Marketing Congress

AU - Nikolaeva, Ralitza

AU - Visentin, Marco

PY - 2019

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DO - 10.1007/978-3-030-02568-7_144

M3 - Conference contribution

SN - 9783030025670

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 535

EP - 536

BT - Finding new ways to engage and satisfy global customers

A2 - Rossi , P.

A2 - Krey, N.

PB - Springer

Y2 - 27 June 2018 through 29 June 2018

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Nikolaeva R, Visentin M. Cheap vs. substantive CSR talk among global retailers: an abstract. In Rossi P, Krey N, editors, Finding new ways to engage and satisfy global customers: Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC). Springer. 2019. p. 535-536. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Epub 2019 Apr 2. doi: 10.1007/978-3-030-02568-7_144