Augmented reality brand experiences (ARBEs): the role of imaginative involvement & episodic memory in fostering brand loyalty: an abstract

Jennifer Brannon Barhorst; Graeme McLean; Nina Krey; Heiner Evanschitzky

doi:10.1007/978-3-031-24687-6_91

Augmented reality brand experiences (ARBEs): the role of imaginative involvement & episodic memory in fostering brand loyalty: an abstract

Jennifer Brannon Barhorst^*, Graeme McLean, Nina Krey, Heiner Evanschitzky

^*Corresponding author for this work

Management (Business School)

Research output: Chapter in Book/Report/Conference proceeding › Chapter

Original language	English
Title of host publication	Optimistic marketing in challenging times - serving ever-shifting customer needs
Subtitle of host publication	Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA
Editors	Bruna Jochims, Juliann Allen
Place of Publication	Cham
Publisher	Springer Nature
Pages	229-230
Number of pages	2
ISBN (Electronic)	9783031246876
ISBN (Print)	9783031246869, 9783031246890
DOIs	https://doi.org/10.1007/978-3-031-24687-6_91
Publication status	Published - 14 Mar 2023

Publication series

Name	Developments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)	2363-6165
ISSN (Electronic)	2363-6173

Keywords

AR
ARBEs
Augmented reality
Brand experiences

Access to Document

10.1007/978-3-031-24687-6_91

Cite this

Barhorst, J. B., McLean, G., Krey, N., & Evanschitzky, H. (2023). Augmented reality brand experiences (ARBEs): the role of imaginative involvement & episodic memory in fostering brand loyalty: an abstract. In B. Jochims, & J. Allen (Eds.), Optimistic marketing in challenging times - serving ever-shifting customer needs: Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA (pp. 229-230). (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). Springer Nature. https://doi.org/10.1007/978-3-031-24687-6_91

Barhorst, Jennifer Brannon ; McLean, Graeme ; Krey, Nina et al. / Augmented reality brand experiences (ARBEs) : the role of imaginative involvement & episodic memory in fostering brand loyalty: an abstract. Optimistic marketing in challenging times - serving ever-shifting customer needs: Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA. editor / Bruna Jochims ; Juliann Allen. Cham : Springer Nature, 2023. pp. 229-230 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

@inbook{c69ae4d69761448daaf234fe48ae87fd,

title = "Augmented reality brand experiences (ARBEs): the role of imaginative involvement \& episodic memory in fostering brand loyalty: an abstract",

keywords = "AR, ARBEs, Augmented reality, Brand experiences",

author = "Barhorst, \{Jennifer Brannon\} and Graeme McLean and Nina Krey and Heiner Evanschitzky",

year = "2023",

month = mar,

day = "14",

doi = "10.1007/978-3-031-24687-6\_91",

language = "English",

isbn = "9783031246869",

series = "Developments in Marketing Science: Proceedings of the Academy of Marketing Science",

publisher = "Springer Nature",

pages = "229--230",

editor = "Bruna Jochims and Juliann Allen",

booktitle = "Optimistic marketing in challenging times - serving ever-shifting customer needs",

address = "United States",

}

Barhorst, JB, McLean, G, Krey, N & Evanschitzky, H 2023, Augmented reality brand experiences (ARBEs): the role of imaginative involvement & episodic memory in fostering brand loyalty: an abstract. in B Jochims & J Allen (eds), Optimistic marketing in challenging times - serving ever-shifting customer needs: Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA. Developments in Marketing Science: Proceedings of the Academy of Marketing Science, Springer Nature, Cham, pp. 229-230. https://doi.org/10.1007/978-3-031-24687-6_91

Augmented reality brand experiences (ARBEs): the role of imaginative involvement & episodic memory in fostering brand loyalty: an abstract. / Barhorst, Jennifer Brannon; McLean, Graeme; Krey, Nina et al.
Optimistic marketing in challenging times - serving ever-shifting customer needs: Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA. ed. / Bruna Jochims; Juliann Allen. Cham: Springer Nature, 2023. p. 229-230 (Developments in Marketing Science: Proceedings of the Academy of Marketing Science).

Research output: Chapter in Book/Report/Conference proceeding › Chapter

TY - CHAP

T1 - Augmented reality brand experiences (ARBEs)

T2 - the role of imaginative involvement & episodic memory in fostering brand loyalty: an abstract

AU - Barhorst, Jennifer Brannon

AU - McLean, Graeme

AU - Krey, Nina

AU - Evanschitzky, Heiner

PY - 2023/3/14

Y1 - 2023/3/14

KW - AR

KW - ARBEs

KW - Augmented reality

KW - Brand experiences

UR - https://doi.org/10.1007/978-3-031-24687-6

UR - https://discover.libraryhub.jisc.ac.uk/search?isn=9783031246869&rn=1

UR - https://www.scopus.com/pages/publications/85151254464

U2 - 10.1007/978-3-031-24687-6_91

DO - 10.1007/978-3-031-24687-6_91

M3 - Chapter

AN - SCOPUS:85151254464

SN - 9783031246869

SN - 9783031246890

T3 - Developments in Marketing Science: Proceedings of the Academy of Marketing Science

SP - 229

EP - 230

BT - Optimistic marketing in challenging times - serving ever-shifting customer needs

A2 - Jochims, Bruna

A2 - Allen, Juliann

PB - Springer Nature

CY - Cham

ER -

Barhorst JB, McLean G, Krey N, Evanschitzky H. Augmented reality brand experiences (ARBEs): the role of imaginative involvement & episodic memory in fostering brand loyalty: an abstract. In Jochims B, Allen J, editors, Optimistic marketing in challenging times - serving ever-shifting customer needs: Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA. Cham: Springer Nature. 2023. p. 229-230. (Developments in Marketing Science: Proceedings of the Academy of Marketing Science). doi: 10.1007/978-3-031-24687-6_91

Augmented reality brand experiences (ARBEs): the role of imaginative involvement & episodic memory in fostering brand loyalty: an abstract

Publication series

Keywords

Access to Document

Other files and links

Digital tourism consumption: the role of virtual reality (VR) vacations on consumers’ psychological wellbeing: an abstract

Text me if you can! The influence of modality in consumer interactions with AI digital assistants: an abstract

Cite this