Research output per year
Research output per year
Jennifer Brannon Barhorst*, Graeme McLean, Nina Krey, Heiner Evanschitzky
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Original language | English |
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Title of host publication | Optimistic marketing in challenging times - serving ever-shifting customer needs |
Subtitle of host publication | Proceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA |
Editors | Bruna Jochims, Juliann Allen |
Place of Publication | Cham |
Publisher | Springer Nature |
Pages | 229-230 |
Number of pages | 2 |
ISBN (Electronic) | 9783031246876 |
ISBN (Print) | 9783031246869, 9783031246890 |
DOIs | |
Publication status | Published - 14 Mar 2023 |
Name | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
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ISSN (Print) | 2363-6165 |
ISSN (Electronic) | 2363-6173 |
Research output: Chapter in Book/Report/Conference proceeding › Chapter
Research output: Chapter in Book/Report/Conference proceeding › Chapter