Augmented reality brand experiences (ARBEs): the role of imaginative involvement & episodic memory in fostering brand loyalty: an abstract

Jennifer Brannon Barhorst*, Graeme McLean, Nina Krey, Heiner Evanschitzky

*Corresponding author for this work

Research output: Chapter in Book/Report/Conference proceedingChapter

Original languageEnglish
Title of host publicationOptimistic marketing in challenging times - serving ever-shifting customer needs
Subtitle of host publicationProceedings of the 2022 AMS annual conference, May 25-27, Monterey, CA, USA
EditorsBruna Jochims, Juliann Allen
Place of PublicationCham
PublisherSpringer Nature
Pages229-230
Number of pages2
ISBN (Electronic)9783031246876
ISBN (Print)9783031246869, 9783031246890
DOIs
Publication statusPublished - 14 Mar 2023

Publication series

NameDevelopments in Marketing Science: Proceedings of the Academy of Marketing Science
ISSN (Print)2363-6165
ISSN (Electronic)2363-6173

Keywords

  • AR
  • ARBEs
  • Augmented reality
  • Brand experiences

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