| Original language | English |
|---|---|
| Pages (from-to) | 72-84 |
| Journal | International Journal of Integrated Marketing Communications |
| Volume | 1 |
| Issue number | 2 |
| Publication status | Published - 2009 |
Art Institute of Chicago
Ralitza Nikolaeva, Eunsang Yoon, Ella Carter
Research output: Contribution to journal › Article › peer-review