An Empirical Examination of the Extended Model of Goal-Directed Behaviour: Assessing the Role of Behavioural Desire

E Shiu, Louise May Hassan, JA Thomson, DS Shaw

    Research output: Contribution to journalArticlepeer-review

    Original languageEnglish
    Pages (from-to)66-71
    JournalEuropean Advances in Consumer Research
    Volume8
    Publication statusPublished - 2007

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