Advertising and animation: from the invisible hand to attention management

Michael Cowan

Research output: Chapter in Book/Report/Conference proceedingChapter

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Original languageEnglish
Title of host publicationFilms that sell
Subtitle of host publicationmoving pictures and advertising
EditorsPatrick Vonderau, Bo Florin, Nico De Klerk
Place of PublicationLondon
PublisherBritish Film Institute
Chapter6
Pages93-113
ISBN (Electronic)9781844578948
ISBN (Print)9781844578924, 9781844578917
DOIs
Publication statusPublished - 1 Oct 2016

Publication series

NameCultural histories of cinema

Keywords

  • Advertising film
  • Animation
  • Julius Pinschewer
  • Advertising theory
  • Visual culture

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