What's the Big Idea Enterprise Competition

Prize: Prize (including medals and awards)


Mary Abed Al Ahad won the What's the big idea competition for the category of technology organised by the entrepreneurship centre at the University of St Andrews. The big idea is as follows: "Introducing low-cost sensors to monitor outdoor and indoor air pollution in real-time across communities. This technology will help in guiding local targeted interventions to reduce pollution and the costs associated with medical services due to poor mental and physical health".
Degree of recognitionLocal
Granting OrganisationsUniversity of St Andrews, United Kingdom


  • Entrepreneurship
  • Technology
  • Pollution
  • Health