Shuting Liu

Dr, Miss, Dr

  • KY16 9RJ

    United Kingdom

Personal profile

Biography

Starting as a postgraduate-taught student at the School of Management in 2016, Shuting's academic journey evolved into a Ph.D. in Management Studies. Her doctoral thesis is entitled - How Individuals Respond to Unequal Social and Organisational Context. Holding an MLitt in Marketing from the same institution, Shuting's academic experience is complemented by practical expertise gained from diverse roles in the golf tourism industry in China, where she held positions in event organisation and management while also serving as a junior Golf Referee. Additionally, her experience as a quantitative researcher at a marketing research company further enriched her analytical skills and understanding of market dynamics. 

Teaching activity

MN1001 Organisations and Society (Tutor)

MN1002 Organisations and Analysis (Tutor: Financial Accounting and Business Statistics) 

MN2001 Management and Society (Tutor)

MN2002 Management and Analysis (Tutor)

MN3025 Marketing (Co-lecturer &tutor)

MN5554 Marketing and Society (Co-lecturer)

MN5471 Marketing Principles and Practice (Module coordinator & lecturer)

MN5001 Contemporary Global Issues in Managemen (Tutor)

Research overview

My doctoral research sits in the intersection of social psychology and organisational studies, focusing on the sociopsychological processes underlying the impacts of societal and organisational inequalities on individuals in their different social and individual identities. I'm also interested in exploring and examining the role of organisations in inequality reduction, particularly in the context of Fair Work Initiative Scotland. 

The second stream of my research is on the issue of Single Use Plastic Beverage Cups in the UK. Collaborating with key stakeholders such as Zero Waste Scotland, my research focuses on understanding and exploring the myths and misconceptions of consumers and businesses and the disproprotinate impacts of policies on less developed areas of Scotland. 

I use mixed methods in my research. For quantitative side, I mainly utilise experiments, surveys, and path analyses (mediation, moderation, moderated mediation) in my work. I use SPSS, STATA, and R for statistical analysis. For qualitative side, I mainly utilise ethnographic observations, interviews and focus groups in my work. 

Education/Academic qualification

Doctor of Philosophy, Examining how individuals perceive, comprehend and respond to inequality, University of St Andrews

Award Date: 31 Aug 2023

Master of Letters, M.Litt Marketing, University of St Andrews

1 Sept 201621 Aug 2017

Award Date: 26 Dec 2017