Sally Dibb

Prof

  • Phone+44 (0)1334 46
  • KY16 9RJ

    United Kingdom

Personal profile

Research overview

Sally's research focuses on consumer behaviour change, market segmentation and social marketing, with recent projects funded by the ESRC, Leverhulme, FP7, Santander and InnovateUK. Sally is Chair of the Academy of Marketing's Segmentation and Targeting Strategy SIG and a Fellow of the Chartered Institute of Marketing. She has authored twelve books and over 90 articles in European and US academic journals, and has successfully supervised 16 PhD students to completion.

Sally's research is inter-disciplinary, embracing technology, innovation and data science, with projects currently examining sustainable living, smart cities, privacy and security, as well as the application of 'big data'. She is a member of the peer review college for the ESRC, Horizon 2020, the Australian Research Council and the Canadian Research Council.

Biography

Sally Dibb is Professor of Marketing and Society in Coventry Business School. Previously she was Director of the Institute for Social Marketing at the Open University (ISM-Open) and, before that, Associate Dean at Warwick Business School. She served on the REF 2014 panel for Business and Management.

Sally is a trustee and board member of the charity Alcohol Research UK, and was appointed by the Secretary of State for Health as a trustee of the Alcohol Education Research Council.

She is a member of the School of Management's Organisations and Society thematic research group.

Expertise related to UN Sustainable Development Goals

In 2015, UN member states agreed to 17 global Sustainable Development Goals (SDGs) to end poverty, protect the planet and ensure prosperity for all. This person’s work contributes towards the following SDG(s):

  • SDG 11 - Sustainable Cities and Communities
  • SDG 12 - Responsible Consumption and Production
  • SDG 16 - Peace, Justice and Strong Institutions

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